We believe that Buying Groups should go beyond product and price. Power Build offers Independent Retail Members powerful value-adding services and options to give that UNFAIR ADVANTAGE
We work together to fulfil our promise to you and your
customers. We make sure you occupy the best place in
your community, to get the competitive edge.
We help you answer the question of:
What are you doing to stand out as a retailer?
We assist with effective marketing, exterior signage, social media, uniforms, etc. We foster relationships that are based on consolidation and collaboration to stand out from the competition.
We strive to live by our values and operate within
strict legal and ethical guidelines, and we work hard
to help our members do the same.
At Power Build, we subscribe to a culture of “life-long learning” and believe that by engaging in training, we invest in the future of Power Build.
Training promotes and fosters individual and organisational effectiveness for our members by offering various programmes in support of our commitment to development, partnerships, and organisational enrichment.
Training gives staff, members and partners the opportunity to participate in the following SETA (Sector Education & Training Authority) accredited training courses:
Through these training initiatives, our members are able to improve their skills, stay up to date with industry changes and build relationships with other members—all of which makes them more productive. This, in turn, allows us to build a strong foundation for organisational direction, establish expectations and deliver tailor-made programmes to all our members and partners.
The success of the Power Build business model and the existing infrastructure enables us to pay our members the maximum, most competitive rebates in the industry.
Our National Marketing Team ensures that our members remain at the cutting edge of the market, keeping them informed and with access to the various value-added products available. National Marketing also ensures the communication of all critical information to our members, suppliers, staff and industry partners.
We have a reputation in the industry for its innovative marketing across a range of formats, including print, radio, social media, outdoor, electronic, instore and branding of delivery vehicles. The Power Build brand has been designed to back our branding strategy, the member’s already-developed brand (which has strength in his community) is co-branded with our Power Build branding to form a brand that has the best of both worlds: the formalised look and feel of Power Build, together with the advantage of the member’s brand strength.
So, you understand that you need marketing, you’ve tried it a few times and maybe it worked, or maybe it didn’t, and you just don’t have the time, but you know you should, but…
If this sounds familiar, you’re not alone. Perhaps you should consider getting help to develop a long term marketing plan – that won’t break the bank.
If not, you’ve probably already got your marketing in the sweet spot.
To lay the foundations, it’s important for business owners to fully understand market conditions. In South Africa, there is a misconception about WHO is online. In the Building Materials and Hardware Retail category, we recommend you should assume any NEW customers you want to attract will be online, and if this is the case, you need to reach them where they are looking for your products and services.
Population of 59.67 million
NEWBIES: Dabbled a bit, but new to structured marketing.
SEMI-ADVANCED: Understand it, do it, but need some help and consistency
SOPHISTICATED: Has a well-defined strategy with clear measurements.
Get a Website
You do not need a 300 page website with all your products. Get a custom domain with a basic website to put your specials, blog posts and contact details. Also get your custom email address i.e. not @gmail or @telkom etc.
Set up your Google MyBusiness Page
Our advice, “Do this ASAP and do it properly”.
Have a Facebook Business Page
Stats show this is where people spend SO MUCH of their time (more than on TV). Be visible where your customers are looking!
Pay to advertise on Google & your Facebook/Instagram pages. The cost to reach TARGETED people, in your area, is probably 15% of the cost of getting similar results from printed leaflets. Advertise regularly and use professionals.
Specialise in constantly building your customer database (It is 7x more costly to get one new client than to keep one).
With the building blocks in place, online ads running and databases to use, you now need content. Content is what keeps people engaged with you, builds relationships, trustworthiness and loyalty.
Customers get used to routine and structure. Make sure you are engaging them with content they WANT to consume i.e.: of value to them, NOT hard-sell advertising that no one wants.
Make sure that at least 65% of your marketing spend has a measurable ROI (the other 35% is normally Brand Advertising that is very difficult to measure).
Expand Media Platforms
Once your online strategy is properly in place, consider expanding your reach across other platforms relevant to your area (Billboards, Local News, Street Pole Ads etc.)
Have you explored the business benefits of this new platform?
While Buying and Operations form the backbone of your retail business, marketing is the lifeblood. We have formed preferential agreements with independent retail marketing experts who understand that a unique approach is needed for each independent trader and offer these services at preferred pricing, with 3 Marketing Models, with these 3 Marketing models below: