Power Build

POWER BUILD

Retail Brands

A retail store’s brand name is much more than just a moniker; it’s the foundation of the store’s identity and a critical factor in its success. 

Retail Brands 1

Our Retail Brands

We currently offer a choice of 2 national retail store brands

  1. Power Build – Best suited to independent retailers that primarily focus on Building Materials and Hardware Products.
  2. Mega Paints – Best suited to independent retailers that primarily focus on Paint & Coating Products and associated products, often including Hardware.
Retail Stores / Brands - Power Build
Retail Stores / Brands - Mega Paints

Both retail brands are members of our national Buying group (PWR Build) which has a footprint of ± 400 retail store members in the Hardware, Building Materials, Paint, DIY and Auto Parts sectors throughout Southern Africa.

Our members are independently owned and operated retail stores, each INDEPENDENTLY leveraging their own entrepreneurship and JOINTLY leveraging common needs including; Suppliers, Retail Sciences, Marketing Pros, Biz Development Specialists etc, and using the economies of scale that membership of our national buying group (PWR Build) brings.

We embrace the individuality and, often rich, history of existing stores that choose to join our buying group in many ways including the ability to tailor each of our brands in a manner that does not hurt the brand identity, but actually enhances it’s relevance.

Importance of having a national retail brand name?

A retail store’s brand name is much more than just a moniker; it’s the foundation of the store’s identity and a critical factor in its success. Acting as the primary touchpoint between the store and its customers, an effective brand name must be memorable and distinctive, ensuring easy recognition in a competitive market. This not only aids in customer recall but also fosters brand loyalty through word-of-mouth. The name embodies the store’s values, product quality, and customer experience, playing a pivotal role in establishing an emotional connection with the audience. In an era where brand perception heavily influences consumer behaviour, a resonant and symbolic brand name can be a significant driver of customer loyalty and advocacy.

In the digital landscape, a unique, searchable brand (and searched for) name is indispensable for online visibility and marketing success. It underpins a store’s digital presence, making it crucial for attracting and retaining customers in the digital marketplace. Consistency in the brand name extends to visual identity as well, guiding the development of logos, store design, and packaging, and ensuring a cohesive brand image. Moreover, a thoughtfully crafted brand name offers scalability and adaptability, essential for business growth and expansion. As the retail industry evolves, a flexible yet consistent brand name allows a store to expand its offerings and reach without diluting its core identity, positioning it for long-term success and relevance in a dynamic retail environment.